Independent beauty group
Paris · Shanghai · Palm Beach

Imaginingthe beautyof tomorrow.

Creativity · Science · Culture

Discover

Our vision

Creating maisons that redefine their category.

XIONS Group is an independent French group that creates, develops and grows premium beauty brands internationally.

Each maison has its own territory, language and vision. All share one ambition: to set new standards.

Discover the Group

Four maisons.
Four perspectives.

Explore the brands

Niche perfumery

Logo L’Entropiste

Perfumery that is free, bold and unexpected.

Niche perfumery

Logo Betenoir

Free-spirited, fearless and resolutely contemporary.

Skincare · Science

Logo Sunlution

The science of light for skin longevity.

Body care · Rituals

Logo Masqly

Intensive care for overlooked areas.

International presence

At the heart of major international events.

Xions Group’s brands engage with major events across culture, cinema, music, fashion and entertainment.

  • Golden Globes
  • Grammy Awards
  • César
  • Oscars
  • Festival de Cannes
  • Emmy Awards

Cannes · Paris · Los Angeles · Hollywood · New York · London

Explore our presence

Our role

From idea to international presence.

Imagining

We start from an instinct and give it a vision, a territory and a creative direction.

Developing

We turn that vision into products, expertise and markets.

Growing our presence

We carry each maison into culture, media and the world’s major capitals.