Niche perfumery
Betenoir
Free-spirited, fearless and resolutely contemporary.
The maison
BETENOIR transforms nothing. The maison speaks to what already exists, before the role the world imposes.
BETENOIR borrows from Jung the idea of the Persona: the social mask each of us builds to match what the world expects. Beneath this mask persists the unedited part of each of us, the part that exists before being corrected to please. This is what BETENOIR calls the beast.
In a smoothed-out landscape where everyone looks alike, true rarity is no longer daring. It is presence. BETENOIR does not provoke. BETENOIR takes its place.
Five faces
- NO FILTER
- Reveals itself
- SOUVERAIN
- Reigns
- OFFLINE
- Withdraws
- DRAMA
- Takes the stage
- NUIT BLANCHE
- Lets go
The perfumers
- Vincent Ricord
- SOUVERAIN · OFFLINE
- Bertrand Duchaufour
- NO FILTER · NUIT BLANCHE
- Théo Monterosso
- DRAMA
The object
37 ml and 73 ml, the lucky numbers of the two founders, in mirror image. A black lacquered cap with a two-way magnetic system: a gesture, not a selling point.